Can Frederick Beat Victoria?

I’m referring to the namesakes of two lingerie companies: Victoria’s Secret and Frederick’s of Hollywood. FOH has struggled to keep up or even stay in the race with industry leader, Victoria’s Secret. See above for the answer. Ashley Graham (left) and Carmen Carrera (right). Depending on how pop culture savvy you are, you might recognize Graham and her highly touted full figure, featured in an ad in Sports Illustrated’s Swimsuit edition; Carrera recently made an appearance on VH1’s Couples Therapy, but came to widespread recognition from an online petition that pushed for Victoria’s Secret to make her its first transgender angel. It ultimately failed.

So forget Victoria’s Secret and go for the edgier, more risque brand: Frederick’s of Hollywood. FOH has streamlined its collection in recent years, eliminating trashy clothes and stripper shoes and focusing on the stuff that made them famous. Frederick’s has had some financial problems recently and could use new faces to pump new life (and money) into their brand. Why not feature transgender women, full figured women, more women of color? Be what Victoria’s Secret isn’t and revive the brand as the more inclusive and affordable of the two.